Challenges and goals
Challenges
- Previous website was hacked. Content and product information completely lost
- Previous website listed too many products
- Customers had a hard time navigating website to find what they were looking for
Redesign goals
- Responsive design that’s accessible on mobile devices
- Optimize for SEO to improve search engine rankings
- UX and UI design to improve user behaviour and site flow
Solutions
UX and UI to improve visitor site experience and made it easier to locate products
User testing confirmed visitors found products easily
Developed a responsive design that improved multi-platform visitor experience
Results
SEO optimization improved ranking in search engines
UX/UI simplified user experience to make locating specific products easier
Focus on security tools has kept the website protected against cyber attacks