Creating great user experiences requires a focus on understanding the end user. We conduct research to help our developers get into your customers’ mindsets. This is necessary to analyze and understand information about particular marketplaces and help developers create “personas” of real end users.
We develop user personas to identify their behaviors, motivations, pain points, needs and goals. This step ensures our designers keep the customer’s mindset at the forefront of website design and usability. User personas are based on field research and real people, telling a story and describing why people behave the way they do in a digital environment. Our designers use this information to develop web properties that understand, relate to, and remember the end-user throughout the entire product development process.
We create a list of questions relevant to your product or service and interview potential users to gather insights based on their answers. This feedback is incredibly important because it provides us with a direction in building and designing the product with the end user’s need at the forefront of the creative process.
Content is a defining part of the user experience. By improving content, such as product or service descriptions, value propositions and calls to action, we’re able to strengthen the strategic value of your website and provide a better customer experience, improve website navigation, and strengthen trust in your company.
An experience map is a strategic tool that helps us capture and present key insights into the complex interactions customers have with your product. This activity develops knowledge and unity across your organization to build seamless customer experiences.
We develop a visual guide of your website to define the hierarchy of its design. Prototyping includes experimenting with designs, repairing inconsistencies and errors, developing data and ensuring the products are functional. Our prototypes are interactive and aim to provide you with a guide that mimics how the finished product will look on-screen.