Challenges and goals
Challenges
- Create convertible content that would encourage site visitors to fill out registration form
- Need to track leads that filled out registration form on government website
- Encourage users to return to the website after they registered on government website
Redesign goals
- Create additional interface and functionalities
- Content needed to encourage users to register with The Organ Project, not scare them away
- Improve UX/UI to encourage conversions and return visitors
Solutions
Developed an Iframe so visitors didn’t need to leave The Organ Project Website to register with the government site, simplifying the organ donation registration process
Responsive design improved multi-platform visitor experience
Results
Better UI/UX that encourages user conversions and registrations
Simplified the organ donation registration process without having to leave the website
SEO optimization improved position in organic search results