Challenges and goals
Challenges
- Poor user-experience and user-interface on a structurally complicated website
- Client wanted to incorporate a larger volume of visual creatives without jeopardizing website’s speed optimization
- The previous website was not mobile-friendly
Redesign goals
- UX and UI design to improve user behavior and site flow
- Clearly showcase all the services to the user, avoid structural confusion as well as incorporate a visual friendly experience
- Responsive and SEO-friendly design with a back-end system that is easy to use and can seamlessly handle a lot of day-to-day flight information changes
Solutions
UX Design made it easy to navigate the website
Responsive design improved multi-platform visitor experience
Talented development team brought this poor speed performance website to an optimal one
Results
Better UI/UX that encourages user conversions and registrations
Speed and SEO optimization improved position in organic search results
Additional interface and functionalities were created which greatly reduces bounce rate