Challenges and goals


  • The previous website had an outdated and non-responsive design
  • Calculators and other functionalities were not user-friendly
  • The client wanted to dramatically increase website’s visitor conversion rates

Redesign goals

  • UX and UI design to improve user-behavior and site-flow
  • Clearly showcase all the services to the user, avoid structural confusion as well as incorporate mortgage calculator functionality
  • Implement security tools to keep the website protected against cyber attacks


UX and UI to improve visitor site experience and made it easier to navigate the website
SEO-friendly structure and content that improved search engine rankings
Transfer existing contact forms to a new secure CMS


UX/UI simplified user experience and attracted on-site conversions
Responsive and SEO-friendly design with a back-end system that is easy to use/user-friendly and secure