Challenges and goals
Challenges
- The previous website had an outdated and non-responsive design
- Calculators and other functionalities were not user-friendly
- The client wanted to dramatically increase website’s visitor conversion rates
Redesign goals
- UX and UI design to improve user-behavior and site-flow
- Clearly showcase all the services to the user, avoid structural confusion as well as incorporate mortgage calculator functionality
- Implement security tools to keep the website protected against cyber attacks
Solutions
UX and UI to improve visitor site experience and made it easier to navigate the website
SEO-friendly structure and content that improved search engine rankings
Transfer existing contact forms to a new secure CMS
Results
UX/UI simplified user experience and attracted on-site conversions
Responsive and SEO-friendly design with a back-end system that is easy to use/user-friendly and secure