Challenges and goals


  • Existing website wasn’t responsive and made navigation for mobile users difficult
  • Lack of call-to-actions was limiting user retention and conversions

Redesign goals

  • UX/UI must improve customer retention
  • Add visible call-to-actions to encourage clickthroughs and conversions


Built a responsive website that reaches potential clients on the go
Updated UX to create a strong user experience


Visible call-to-actions decreased bounce rate and improved conversions
Responsive design made it easy for mobile users to navigate website