Challenges and goals
Challenges
- Existing website wasn’t responsive and made navigation for mobile users difficult
- Lack of call-to-actions was limiting user retention and conversions
Redesign goals
- UX/UI must improve customer retention
- Add visible call-to-actions to encourage clickthroughs and conversions
Solutions
Built a responsive website that reaches potential clients on the go
Updated UX to create a strong user experience
Results
Visible call-to-actions decreased bounce rate and improved conversions
Responsive design made it easy for mobile users to navigate website