Challenges and goals
Challenges
- The previous website had a very outdated design and layout; we needed to totally redesign it
- The previous website was not mobile-friendly
- The old website lacked lead capturing features which was limiting user-retention and conversions
Redesign goals
- Bring a fresh modern look to the website
- Add visible call-to-actions to encourage clicks and conversion rates
- UX/UI must be incorporated to improve customer retention
Solutions
UX Design made it easy/user-friendly to navigate the website
Responsive and fresh design improved multi-platform visitor experience
SEO-friendly structure improved search engine rankings
Results
Well-placed CTAs that encourage user-conversions and registrations
Speed and SEO optimization improved position in organic search results
New CMS improved/enhanced the clients ability to manage the website remotely