Challenges and goals


  • The previous website had a very outdated design and layout; we needed to totally redesign it
  • The previous website was not mobile-friendly
  • The old website lacked lead capturing features which was limiting user-retention and conversions

Redesign goals

  • Bring a fresh modern look to the website
  • Add visible call-to-actions to encourage clicks and conversion rates
  • UX/UI must be incorporated to improve customer retention


UX Design made it easy/user-friendly to navigate the website
Responsive and fresh design improved multi-platform visitor experience
SEO-friendly structure improved search engine rankings


Well-placed CTAs that encourage user-conversions and registrations
Speed and SEO optimization improved position in organic search results
New CMS improved/enhanced the clients ability to manage the website remotely