Challenges and goals
Challenges
- Existing website wasn’t responsive
- Improve navigation for mobile users
- Increase visitor conversion rates
Redesign goals
- Responsive design to satisfy visitors on the go
- Easy-to-use CMS to manage website elements quickly
- SEO-friendly structure to improve search engine rankings
Solutions
Improve UX to increase user conversions
Transfer existing contact forms to new CMS
Develop an SEO structure to enhance search engine visibility
Results
Upgraded CMS made it easier for client to manage website on the fly
Responsive design improved user experience on mobile platforms
Upgrades to UX improved website navigation