Challenges and goals
Challenges
- The previous website was hacked. Content and images were retrieved from a back-up version of the website, which complicated the whole development process
- The previous website design had minimal structure. Due to re-occurring updates previously done to maintain the website, all the pages had a different layout and creatives were unorganized, which negatively impacted the user experience and website conversion rates
- The new website approach was very visual—image and video heavy, which resulted in design and speed optimization challenges
Redesign goals
- UX and UI design to improve user-behavior and site-flow
- Clearly showcase all the services to the user, avoid structural confusion as well as maintain and incorporate visual elements
- Responsive and SEO-friendly design with a back-end system that is easy to use and secure
Solutions
UX and UI to improve visitor site-experience and made the website navigation experience user-friendly
Latest highly efficient and secure back-end CMS, Wagtail
Implementation of multiple live-feed widgets and picture sliders to showcase outstanding examples of artists’ works
Results
A newly styled website that incorporated form submissions on the first day of launch
UX/UI simplified user experience to attract on-site conversions
Focus on security tools has kept the website protected against cyber attacks